DIRECT MAIL
Direct mail does work! Of course, in just a few seconds people decide whether to read it, stack it, pass it on to someone else or file it in the round file. To ensure success with your direct mail, try the following:
- Design it so it is noticed amongst other mail.
- Put an actual stamp on the envelope, not an electronic stamp.
- Think about HOW TO GET IT OPENED.
- Write like you talk – simple and clear.
- Make it easy to understand and follow.
- Provide an additional benefit or value.
- Ask for the order.
TIME TO ENJOY
Walk to work on these beautiful summer days.
Take your lunch to the park.
Cut
flowers out of your garden for your desk.
UPCOMING WORKSHOPS
June
Proposals and Contracts
Out-Negotiate The Competition
August
The
Entrepreneurial Spirit
September
Hiring Right the First Time
Career
Planning for 2000 & Beyond
Resumes to Market You
Computer
Training
Various programs
V arious
times
Call for details
Check our website to see the schedule of workshops offered until the end of the year. As well, look at our workshop table to see all the workshops Dimension 11 offers.
-
ABILITY -
is what you are capable of doing...
-
MOTIVATION -
determines what you do...
-
ATTITUDE -
determines how well you do it.
EDIT YOUR WORK
Sometimes our writing is stilted and too formal. There are a few simple guidelines to make our writing more readable:
- The majority (80%) of your sentences need to be less than 14 words for the ease of the reader.
- On average, a paragraph should contain about four sentences.
- Write like you talk.
- Start sentences with "You", "Your", "Them", and "They" instead of "I", "Me", "My", and "Our". (The reader hears "I" when you use "you", which makes them feel more important.)
- In your sentences, have more "you's" than "I's", or at least the same number. (The reader prefers to hear about themselves.)
