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 There
are so many areas in any business that contribute to a profitable
bottom line. By far, one of the most valuable is the customer
service process.
Every
company must succeed here, because today there are many companies
providing the same services and products. It is customer service
alone that sets one company apart from another.
This
acronym for service might assist you and your team as you go forward
down the path to outstanding customer service.
BELIEF
– if you believe your team can be successful, they
can. The leader's job is to get each member of the service team
to believe he or she can do it too!
RESPECT
– think of what we do to promote respect in our business.
Do we treat every person in our company as if he/she is the corporate
CEO. If we don't, how can we treat every customer as if he/she
is the most important person to our company?
INTEREST
– we all hope someone else is interested in us. The
difference is, can you show me how interested you are? Can you
smile, look me in the eye, make me have fun? In other words, how
do you communicate with me? If you can, I'm liable to be back!
DELIVER
– what you promised or even implied you would. The
adage "under promise and over deliver" is so very necessary.
Customers want to deal with companies who consistently deliver
quality products/services on time and within budget.
GOALS
– successful companies develop goals to meet customer
as well as employee needs. Knowing what goals to set means you
need to communicate internally and externally. Without written
goals, your dreams are merely hallucinations. Once your goals
are set, you'll need to educate people to achieve.
ENJOY
- people like to be around people who have fun! And by
having fun, people will return again and again. People need educating
to learn processes - is it fun, too? Remember, what goes around
comes around.
SINCERE
– no one cares how much you know until they know
how much you care. Not only do you have to serve customers, you
have to look like you genuinely want to serve customers.
Service
– it's what people expect. Make your service outstanding
by putting the processes in place to make it obvious to those
who are visiting your company.
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