Strategies for Meeting the Media

You go to the office Monday morning and a TV crew is waiting for you. The radio and newspaper reporters are coming later. Your personal and corporate reputations are on the line. Do you know what to do? This videotaped session teaches participants, through mock interviews, how to professionally handle the media and get the organization's message out.

Participants in this seminar will learn:

what the media will ask
getting from what they ask to what you want to say
directing the interview and saying what you want
getting to know the media
dealing with negotiations (what to do)

Two-day session